RADIO ADVERTISING
On a normal working day around 34 million people in Italy listen to the radio, 3 and a half million in Lazio alone.
This means that your advertising message, thanks to the radio, becomes an integral part of their daily life and allows you to reach them immediately and directly.
Furthermore, the possibility of selecting the time slots and/or programs in which to broadcast your commercial also gives you the great advantage of being able to intercept a specific (target) audience, even a purely local one.
One of the myths surrounding radio advertising is that it is expensive and only suitable for large businesses with big budgets: totally false.
Even if you are a small business owner (especially if you are a small business owner) you can derive great benefits from radio advertising at a very small fraction of the cost of other forms of promoting your business.